How this tool works
1. Fill the executive summary card.
2. Complete the 9 case-study sections with concrete evidence.
3. Export as Markdown, JSON draft, or branded PDF.
Document Your AIDA Journey
Build a credible AIDA case study with an executive summary first, then the detailed evidence trail.
Non-negotiables
•Numbers, not adjectives. ("3.2% reduction in churn", not "significant improvement".)
•Baseline first. If you don't know "before", you don't know "impact".
•Time to value. Days and weeks, not quarters and years.
•Ownability. If the vendor leaves, can you sustain it?
•Honesty. Include what you killed, what failed, and what you would not repeat.