This is a manifesto. It is opinionated on purpose.

If you want a neutral survey of AI trends, you will not find it here.
If you want a vendor short-list, you will not find it here.
If you want an implementation manual with step-by-step checklists, you will not find it here.

You will find a simple claim:

Enterprise AI and Data fail at scale because we run them like procurement programs.
They succeed when we run them like products.

A quick note on the name: yes, “AIDA” is also a marketing acronym. This manifesto is not about funnels. It is about ownership. We use AIDA because it is memorable, it signals that AI and Data belong together, and it sounds like what it is: a call to action.

Read the Declaration first. If it makes you uncomfortable, good. That discomfort is a signal that your organization is optimized for process, not for value.

Then read the chapters in order. Each one answers a practical question:

• Why are AI and Data inseparable?

• Why do most AI programs produce no measurable impact?

• Why does “transformation” keep happening without results?

• What did Agile and product thinking already prove?

• What does “AI & Data as a product” actually mean?

• How do we go from problem to proof - fast?

• Who owns this work inside the company?

• How do we govern without killing speed?

• How do we measure what matters?

If you only have 10 minutes, read the Executive Summary and the Declaration.
If you have 60 minutes, read Chapters 1, 4, and 5.

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